Mutating devices: the ongoing revolution.
iPhone came first, then the iPad. Google bought Motorola. Microsoft bought Nokia. Nokia bought Alcatel-Lucent. Android surpassed iOS in mobile sales. Huawei now sells almost as much as Apple.
Kids bump on streelights because they’re looking down at their smartphone. Bikes are now rented (and shared) through an app and dinner is ordered in one touch.
From there to responsive websites adapted to multiple devices, and then “mobile first” as a development philosophy.
And tomorrow? How is this integrated with my activity? What can I get out of the new mobile devices? What is the best solution? A native app for each environment, Blackberry and Nokia that almost fight not to disappear… Users of Social Media that already only use mobile platforms. Commercials that use tablets to present their products …
eMutation accumulates a comprehensive experience on strategy, site, development, adaptation of business and activities to the world of mobile devices. It is not only about having a good criterion to make the best decision: it´s also a team of specialized engineers and professionals with experience in mobile marketing.
Strategy and Web development have changed: the “mobile-first” is evolving into “mobile-only” in some segments. We have a Marketing puzzle: e-commerce with social strategy in mobile devices and apps.
We are surrounded by devices and everything has to be re-examined every 3 years. In the face of mutating devices, we need mutating companies.
